What do these two ladies of legend have in common? Both of them would have been well dressed by Dolly Q. I meet the lovely Danielle of Dolly Q at Worn Wild the other week, and was immediately taken by her work. In a sea of black, her mannequin swathed in golden brocade drew you straight into her fantasy world. With a sensibility influenced by fairy tales, baroque and even a little steam punk, we were a fashion match made in heaven.
Launching her label only 18 months ago, Danielle named her new creation for her grandmother who taught her to sew. Unlike so many of Australia's larger fashion houses, one of the beauties of this local couture label is Danielle's commitment to both local labour and textile producers. When you consider how much emotion we put into our decision on which spiffy new threads we choose to spend our hard earned cash on, it is not often you find a designer that puts so much of themselves and their passion into each and every garment. But I think this is critical to her success. As much as she wants to create something beautiful and flattering, she also wants to evoke a strong reaction from both the wearer and their audience.
Soon to launch an online store, Dolly Q is about to become a whole lot more accessible. To date almost everything has been custom made, but the upcoming site launch will see her signature pieces available in a range of sizes with the click of the mouse. I predict, if marketed well, that Dolly Q could just become Australia's answer to McQueen and Westwood. So for me that puts them on my red hot list!